The question on most business owners’ minds:
How do I get more clients for my business?
In this post, we’ll be going through some of the ways a personal training business can grow and increase revenue.
If you want to run and grow a personal training business, there are a few different proven approaches. For this article, we’ll focus on strategies for businesses that are already up and running.
Whether you’ve taken the entrepreneurial route and started a thriving fitness business, or you’re working for someone else, these strategies will help you find new clients, and increase client retention and revenue.
Let’s get started.
1. Niche down: focus on your target market
You might think that you’ll gain fewer clients if you niche down. But that’s not the case. Niching down means that you will focus on a super-targeted audience. It’s away from the generic training some people offer.
For example, if your strength is providing fitness training for elderly people, it’s what you should focus on. It means that your target audience is old people. You have no business attending to younger people.
With this, you’ll be the go-to person for the type of services and authority in your chosen path. It’ll also be easy for people who need your services to find you.
2. Request referrals
You might be wondering:
Why is requesting referrals so important?
It isn’t rocket science, it is because they trust the recommendations of people who have tried out these products and services and can attest to their effectiveness.
As a personal trainer, ensure you provide top-notch services for your clients. Then, ask them to kindly refer their family members and friends to your business.
If you’re still unsure about how to present your case, you can use this format:
“Hello (name), I’d appreciate it if you can refer my outfit to your friends and put in a word or two for me. It’ll mean a lot to me.”
You can give your clients a brochure or business card to give to people. If you have a client email list, consider sending your referral request that way—maybe even include an incentive for clients whose referrals sign up as new clients.
Some businesses are even able to thrive on referrals alone.
3. Build your network
For every event you attend, take advantage of them by meeting new people and telling them what you do. All you have to do is to impress and win them over. Share your business cards too. Just make sure your business lingers in their memories.
Your personal training business deserves to grow. It’ll only grow when you increase your clients and revenue. Act now and see how rewarding these strategies are.
4. Set up a mobile-optimized website
To for brand visibility and to build brand awareness, set up a simple, mobile-optimized website with all the key information current and prospective customers need—especially on the go. Contact information is a bare necessity. You might consider integrating an option to sign up for a personal training session, or at least a form to request a session.
Don’t rely on Facebook or Instagram as your primary web-based presence. For one, as a business owner, you simply have less control over your brand and your content when you build that presence on a social media platform exclusively. What if the platform disappeared tomorrow? Would you lose all your client information?
Set up a simple site—it doesn’t need 100 pages. Just make sure the most important things are easy to locate.
If there’s information you’d share with every single client about what to expect in a personal training session, include that in an FAQ section.
Think about whether you want to include pricing information. Weigh the pros and cons of possible sticker shock, and think about ways to explain not just what a personal training session includes, but the value your clients get in return for an investment in their health.
Set up your Google MyBusiness profile and read up on how to optimize for local SEO—you want to be the first result in Google search when people search for phrases like “personal training in (city).”
Consider adding a blog to your site—it can be a great way to keep clients engaged, and give prospective clients more information about you and your personal training style, and results your customers are able to achieve. Plus, blog articles, if you publish regularly, can be great content for an email newsletter that keeps you top of mind for your customers.
Think about whether your business needs a mobile app. Not every business does, but at the very least, make sure your site is mobile-friendly. You can be penalized in Google search results if your site isn’t mobile-friendly (which means you’re less visible), and it’s really likely that your on-the-go target audience is checking out your site from their phones. An app might be especially helpful if it’s a way for clients to set personal goals for themselves and track their progress, for example.